DRF had a data stack that didn’t speak to itself. Insights gained on one platform did not transfer seamlessly to the next.
This was a direct impediment to Marketing and its ability to best target customers with relevant messaging at the right time
Our team worked closely with their marketing and technology team to build a data-driven marketing practice that helped them capture user behavioral data, ingest transactional data, and process, validate, and export it seamlessly in real-time to Marketing Outreach tools.
We backed it up with creatively designed automated campaigns optimized for conversion.
Before Convex, Shaze’s primary concerns were their conversion rate and customer retention.
Being in the premium gifting space, they were also looking to increase their Average Order Value (AOV) while reducing their spend on FB Ads.
We made sure to clean up the site’s data by setting up their Google Funnels, heatmap tool, and integrated Convex UAP so they could get the most effective behavior-led messaging that helped them to capture user behavioral data for each customer.
We significantly improved their micro-conversions and resulting in a whooping 7.28 times average orders per customer and almost 30% increase in conversion rate while merging their offline data to online and nurturing their customers for better retention.
Ditch your multi-platform hunts & Streamline your Martech Stack by merging your first party, third party, and offline data sets into a single timeline using Convex UAP and understand your customer behavior.
With UAP, you can segment customers into limitless combinations of segments virtually, and get the insights you need to deliver for more targetted marketing - quick and easy.
Target your customers through email, SMS, and Whatsapp using UAP Domino sequences. Better repeat purchases will help you save money to invest in new customers acquisitions.
Cut down your ad spends by focusing on which traffic source and ad campaign is working the best for your business. Doing the right attribution also boosts your organic traffic.
A key part of growth hacking isn't just getting more traffic, but converting it into growing your revenue. One of the most powerful ways to do this is through UAP alerts. Notify the users and your admin team in real-time to get quicker conversions.
Track every single activity of your customers' journey and understand what they are exactly looking for! Talk in your customer's language and address their needs.
Convex is your guide to performance. It allows you to easily track key metrics that are tailored just for you. You can Identify your customers' behavior and fetch granular insights from our customized analytics dashboard
Create automated behavior-led email and SMS follow-ups for your customers based on the products they added to cart or to their wishlist, the category or the product detail page they visited, articles they read on your website, and webinars they explored.
Join us and we’ll guide you to align and leverage your marketing tools stack according to your business goals with the help of our reliable UAP concierge services
Our tool successfully merges the first party, third party, and offline data sets into a single timeline while providing a unified view of visitors’ & customers’ profiles to give you an immediate context and insights.
For B2B marketing automation, we serve you with UAP Domino where you can automate your sequences based on the audience behavior and patterns. Through the platform, you can also send alerts for admins and audiences based on prespecified rules.
We also serve you with valuable insights on data with deep highly granular customer segmentation to get you high-end information!
Please click on the link below to request a product demo and we can present it for you. Alternatively, we can share our valuable resources with you using which you can further present it to your team easily. Click here to schedule a call
Yes, our timeline page will give you detailed information about every user activity on your site which includes, pages he visited, product/category he explored, the articles he read, any chat he had with the support team, any phone conversation with your call center representative, a product he checked out or added to the wishlist /cart, items he purchased along with his personal information including IP Address and location.
If a person gets identified in the customer journey, you will be able to access his name, email, and the contact details where we get to see at what step the user is dropping off & why!
Yes! UAP majorly focuses on retention while increasing your repeat purchases with multiple angles like Domino retention, nurturing sequences, SMS, email Whatsapp reach out, UAP Alerts, along with UAP filter & segmentation. A mini CRM is also built-in where you can track activity records for that user.
Our team generally takes 1 week to get going with the entire set up which includes your Martech Audit, Data Cleaning & your immediate marketing stack fixes with the UAP installation & implementation.
We are a problem-solving company. We solve your marketing challenges with our convex digital platform and back it up with our efficient Concierge team which includes Martech and Conversion Rate Optimization Experts to make your business truly successful.
We do have partnered with Sendinblue for Email automation however we can integrate with your existing email automation platforms as well.
Here are the UAP top use cases for an E-commerce business:
Yes, we have an inbuilt Query builder tool, which will help you to create complex segments in one go.
GA might show that 35% of customers are returning for our Client, the real question is who were those Customers. With UAP we were able to track those customers and we helped them to find what they were looking for & which leads to faster decision making and hence, conversion!
Yes, we can fix your all loose ends related to data points, segmentation, complex queries, streamlining first-party, third-party data into one place
Yes, that is where our expertise lies, we will be able to
The more you wait, the more money you will use up in the marketing efforts that are not creating effective results for you.
So, before you spend another $ on your marketing, let us help you with your CRM marketing automation and tell you how to maximise your ROI with ease!
I am a B2B Ecommerce business, can you guys help me too to improve my sales?