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E-commerce has experienced an exponential growth in-terms of number of users and has generated an enormous increase in its marketing efforts. Scholars and practitioners have acknowledged and researched online marketing’s potential in reaching out to users in a more relevant and personalized manner. In doing so, the challenge is to first examine and uncover the …

Continue reading “Types of Online Shoppers for E-commerce Brands to consider in 2020”

“The focus should be on picking up some of the most important parts of your services and defining WIIFM (what’s in it for me) for the prospect; simultaneously reinforcing the challenge.” Email marketing is one of the most powerful methods to convert your warm prospects into customers. Who are your warm prospects? People who come …

Continue reading “The ‘Split’ Method – A Tested Email Sequence To Convert Your Warm Prospects”